NATHALIE STIRNIMANN FROM POSIEUX – FRIBOURG
The new DESIGN IT! competition format was launch in June 2012. DESIGN IT! aimed to identify talented young Artists, Illustrators and Graphic Designers by creating a real life opportunity to create the art work for the CHAMPS, 2013. An overwhelming response saw highly creative submissions from over 20 contestants across Switzerland. Finally and after much discussion the young apprentice graphic designer from Posieux (FR), Nathalie Stirnimann was unanimously voted the winner.
The ultimate goal of DESIGN IT! was to open source generate the artwork for the event poster, C.I and communication materials for the NESCAFÉ CHAMPS LEYSIN 2013. The criteria and contest brief challenged artists to create a visual including all three main components of the event – Snowboarding, Music and Urban Art. All submissions were published online and open to public voting on their favourite designs. Drawing an impressive variety of artistic modus, projects worthy of note included the submissions titled “Sand Drawing” by Cedric Cassimo from Lausanne, The Yeti’s “Collage” composed of 14’000 beads by Luca Böhi from Ebikon (LU), and the Halfpipe – Sound System’s “Paper Naché » by Boris Chiaradia from Montreux, as well a number of more traditional designs including those from Christen Albin from Lausanne, Aaron Schwarz from Chur and finally that of Nathalie Stirnimann from Posieux.
The Judging panel, composed of Billy the Artist (New York), patron of DESIGN IT!, Gian Simmen (Olympic Snowboard Champion), the organisers of the NESCAFÉ CHAMPS as well as representatives from NESCAFÉ, were confronted with the daunting task of classing the finalists. Ultimately it was the project by Nathalie Stirnimann that stood out above the rest. Using the form of a snowboard as inspiration for the creation of her characters, she bought to life a whole tribe of spectators assembled at Leysin in a celebration of Snowboarding, Music and Urban Art. Natalie used felt pens to draw the design; she then scanned her work, setting up the poster using a professional graphic design program. Being in her 3rd year of a graphic arts apprenticeship, Natalie all the tools and skills she needed on hand to finalise her work, eventually seducing the Judges.